Fucking Genius
As per: http://news.bbc.co.uk/1/hi/entertainment/7005061.stm
The channel UKTV G2 has ditched its somewhat unwieldy name in favour of "Dave". Yes, Dave. A TV channel called Dave. Apparently because "everyone knows a bloke called Dave". I'm willing to bet a fair wad of cash that this idea was dreamt up one night in the pub - very close to last orders.
Even better, Dave will replace UKTV Bright Ideas on freeview. I don't know what UKTV Bright Ideas broadcasts, but from the name I'd guess endless repeats of Changing Rooms interspersed with adverts for Dulux.
Genius I tell you, Marketing bloody Genius.
The channel UKTV G2 has ditched its somewhat unwieldy name in favour of "Dave". Yes, Dave. A TV channel called Dave. Apparently because "everyone knows a bloke called Dave". I'm willing to bet a fair wad of cash that this idea was dreamt up one night in the pub - very close to last orders.
Even better, Dave will replace UKTV Bright Ideas on freeview. I don't know what UKTV Bright Ideas broadcasts, but from the name I'd guess endless repeats of Changing Rooms interspersed with adverts for Dulux.
Genius I tell you, Marketing bloody Genius.
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